At the turn of the new millennium, Valtra’s Sales and Marketing Director Arto Tiitinen had climbed the ladder from tractor salesperson to regional manager, sales director for Finland and ultimately head of the company’s sales and marketing globally.
His practical and energetic approach could be seen in his work. He maintained close contact with customers and dealers and aimed to serve customers as fast and as well as possible, night and day, weekdays and weekends.
Instead of copying his methods from competitors, he developed themselves based on common sense and customer needs. For example, he recognised how much customers appreciated visiting the factory when their tractors were being built, as well as how sales and spare parts worked together to ensure a successful ownership experience.